Great events in history cause great changes in the course of humanity. Different kinds...
How have we changed? How is technology, in turn, changing us? As digital adoption,...
Women’s Month 2021: A lot to celebrate, but still a long way to go...
As a follow up to our “Great Reset Whitepaper”, which looked at how the...
You know the feeling. Mid-sentence, the program freezes. Neither the cursor nor the...
June 2020, Manila. The specter of fear still hangs over Metro Manila and other...
In this special edition of AdSpark’s Thought Sparkers, AdSpark Intelligence was used to delve...
THE NEW ROMANTICS: Why celebrity couples click, and why we keep on clicking content about...
As 2020 dawns upon us, marketers’ mailboxes are undoubtedly getting filled with not just...
Christmas in Our Hearts: Celebrating the Filipino’s Favorite Fiesta in the Digital Age ...
The words “cause” and “marketing” don’t always see eye-to-eye, given the seemingly contrasting nature...
Artificial intelligence is growing in all directions, but perhaps more quickly in the direction...
We at AdSpark are pleased to join hands with you, our data subjects, and...
The Privacy Awareness Week, held from May 25 to 31, celebrates the Filipino’s data...
Nowadays, consumers live more and more of their lives online; but that also means...
In his welcome speech during the country’s second Privacy Awareness Week, NPC Commissioner Raymund...
When brands think of online marketing, they often think of advertising that makes use...
With just one week having passed since its premiere, Avengers: Endgame, the 22nd film...
In 2007, AdSpark only occupied a small space in the Globe office, and was...
For better or worse, the internet has leveled the playing field for everyone. Now,...
The more we live our lives online, the more of our personal data we...
In today’s Information Age, data is a valuable commodity. Companies, both private and government,...
Over the past few years, industry experts espoused the value of providing their consumers...
We’ve been celebrating April Fools’ Day since the 16th century, but it was only...
In this day and age, when practically every product and service imaginable is available,...
In 2008, only 6.2% of the Philippines’ population were internet users; fast-forward 10 years...
Guerrilla marketing isn’t dead. Its traditional version might have taken a backseat when newer...
BlackBerry, Napster, MySpace—these brands once used to rule their subcategory in the techworld. A...
In 1982, director Ridley Scott pondered the humanity of machines in dystopian 2019 in...
“Finished, not perfect” is the mantra for many creators, but just because something’s (imperfectly)...
People have their own ways of celebrating Valentine’s day, but if there’s one thing...
With the mass migration to digital showing no signs of stopping, it’s no wonder...
Last December, the whole world gathered around the nearest screen — whether it be...
Every now and then, there comes a time where you need to stop, rethink...
It’s hard for brands to strike the perfect balance between emotions and efficiency, but...
As the world continues to become more and more digital, there is a stronger...
Online shopping is slowly but surely taking over the country, with e-commerce platforms like...
There is no use denying that 2018 has been a year of ups and...
It might be hard to believe, but there was a time when doing an...
As the old saying goes, “show me your friends and I’ll show you who...
Digital marketers today can run a successful campaign even with a limited budget thanks...
With 3 of the world’s largest malls located in the Philippines, it’s no wonder...
For budding digital marketers with little budget to promote their business, SEO can go...
A report by Kantar TNS and Google shows that Filipinos perform 6 to 7...
While marketers on the other side of the globe were celebrating Advertising Week in...
Year after year, the use of technology has become increasingly widespread and accessible. Smartphones,...
Programmatic advertising is fast becoming a key part of digital marketing. With its data-driven...
Did you know that there are around 269 billion emails sent each day? With...
Holidays like Christmas, Valentine’s Day, and Mother’s Day are great opportunities to increase sales...
Analytics is an important piece of the puzzle for email marketers. Without it, you...
Email marketing has gone a long way from its early days. It used to...
For the uninitiated, email marketing is the use of email to promote a product,...
It’s finally the BER months! You know how this goes in the Philippines. Whenever...
Email marketing has been around for quite a long time and for good reason....
Brands have varying levels of commitment in implementing SMS marketing as part of their...
The rise of technology these days makes it easier for many people to reach...
SMS or text messaging is ubiquitous. This is one of the primary reasons marketers...
“With great power comes great responsibility.” This famous line from Spider-Man is, believe it...
Today’s consumers want everything in an instant. In a snap of a finger, they...
In this day and age, you’ve probably received an SMS from a brand either...
Capturing the attention of consumers in today’s digital world is quite difficult to achieve....
AdSpark is happy to announce that our board has recently appointed seasoned marketing communications...
The use of programmatic advertising has steadily been on the rise. More marketers are...
Social media is playing an important role in businesses like it is doing in...
Crafting your social media marketing strategy can be tricky. It is easy to fall...
Big companies in the Philippines, as well as small and medium enterprises, are investing...
Community management, especially through social media, becomes imperative as a business grows. It is...
Running an ad campaign is usually expensive. However, it can also be cost-effective if...
The Philippines is once again the undisputed leader when it comes to social media...
Pay-per-click or PPC advertising drives traffic to your website. You, as the advertiser, pay...
Running ad campaigns on Facebook is trickier now with the algorithm changes in its...
Paid advertising can be an overwhelming endeavor. Doing it on your own can be...
Allan Lau, CEO and Co-founder of Wattpad, recently visited the Philippines to talk about...
Using the right platform is critical to the success of your advertising campaign. ...
Gone are the glory days of organic content. Yes, this might ruffle the feathers...
Social media management is crucial if you want your business to succeed. More so...
Today’s customers are very different from the ones more than a decade ago. They...
When everyone is sharing their information on social media, should you? In an age...
Data is the heart and soul of marketing. Every single piece of information that...
For a toy company that was founded before the 2nd World War, Lego has...
We bet that if someone asks you if your marketing is data-driven, you’ll immediately...
We recently attended AdSummit Pilipinas 2018! It was a fun 3-day summit filled with...
In today’s world, data collection and analysis is crucial to the success of a...
Eyes fixated. Fingers froze. Goosebumps everywhere. This was exactly how I felt a decade...
Have you noticed anything about the websites you visit? You’ve most likely have come...
We’ve been throwing the term “marketing automation” around for about some time now, and...
How would you feel if all the advertisements you see seem like they know...
Automation has steadily found its way into our lives over the course of the...
Valentine’s Day is a big opportunity for most digital marketers. Love is in the...
Back in 2016, tech media was abuzz with endless stories of how AR (Augmented...
You have to admit, advertising in the digital era has opened a lot of...
As digital continues to grow and evolve, staying ahead of the curve will ensure...
Happy New Year! 2017 has been a blast for us at AdSpark, we’ve started...
First 2 weeks of the year have passed; did you make it count? Whether...
Digital tools and platforms aid in many aspects of one’s business. From enabling Sales...
Most of you would agree that people hate getting ads that are way too...
A recent study reveals that only 1% of the 2,000 individuals said yes when...
Engaging the millennials is the name of the game for most of the today’s...
Christmas is fast approaching, and New Year hangs just around the corner — or...
2017 was a remarkable year for the digital and mobile marketing. Over 80% of...
As the year winds down and the campaign season is coming to a close,...
The holiday season is just around the corner and it’s that time of the...
The weather gets colder, streets shine brighter, and malls get busier. Kids craft their...
Millennials are the most sought after, yet one of the toughest demographic groups to...
With 21 national holidays every year, India is known to have the most number...
In a digital age where life seems to be in fast-forward, the majority of...
Should all data have to be big? When everyone is competing for the same...
40% of companies claim that “Proving the ROI of marketing activities” is their top...
Marketers think of two things whenever we sit down to craft our digital marketing...
One of the unique selling propositions of investing in digital and mobile marketing is...
As we move and operate in the world of digital marketing and media, every...
With increasing connectivity and more and more of our lives are shared online, there...
Popularly known as “The Father of Spam”, it was in 1978 when Marketing Manager...
Email has shown its efficiency as a marketing channel despite the steady development of...
Email inboxes are becoming outrageously crowded, and even more difficult to stay in. Generating...
Studies have shown, time and again, that retaining customers is way cheaper than acquiring...
It’s no doubt that Artificial Intelligence (AI) is a fascinating force in our daily...
With nearly 124 billion business emails being sent and received worldwide every day, your...
Social media has seen tremendous growth with millions of users creating accounts in various...
Monitoring is what most brands do: tracking individual mentions and observing notifications on certain...
Social media is one of the biggest disruptors of the way people interact and...
When the video of an exploding Samsung Galaxy Note 7 went viral, it was...
In the new world of digital relationships, people have grown more accustomed to trusting...
Social media has changed the way brands do business. Aside from expecting an excellent...
Video marketing has taken 2017 by storm. As the need for immersive and engaging...
Why Video is Taking Over 2017 has clearly shown that Facebook is becoming a...
Video consumption has risen in popularity through the recent years. The trend was put...
While there’s no sure-fire way to get your video to reach millions of people...
In an age of ubiquitous viral photos and videos, 2017 is the veritable heyday...
Thanks to the rapid uptake of smartphones plus the ever improving internet connectivity, Filipinos...
Who gets excited when hearing “AI?” Don’t you get a little giddy and think...
Data is critical to making well-thought-out marketing campaigns and more so for business decisions....
Marketing automation is a key buzzword that has been floating around the digital marketing...
Just recently, Business Insider published “The Retail Apocalypse has Officially Descended on America” amplified...
With all the latest technological tools at our disposal, it is rather easy to...
The digital world has seen quite an exponential growth in the economic, practical and...
In a fast-moving digital world, consumers want instant and on-demand service. Modern devices and...
Earning and sustaining customer loyalty are parts of every business’ strategy. These days you’ll...
Remember how AI movies from the early 90’s used to amaze us? How bizarre...
GIF or graphics interchange format is nothing new. In fact, GIFS have been around...
When was the last time you brushed your teeth? Most of us, if not...
Access to unprecedented amount of data is transforming the way businesses around the world...
When it comes to social media, B2B marketing isn’t something that is usually discussed....
By now, most marketers have probably created compelling content for their brands. We have...
Search Engine Optimization (SEO) is the umbrella term for all the methods you can...
Customer conversion is the ultimate goal for businesses. Although actual conversion goals may vary...
Businesses should aim to be at the top of their game and a step...
What was once regarded as just another marketing tactic, social media marketing has shown...
Programmatic advertising is getting quite the buzz this year, with several renowned digital marketing...
In an age where multitasking and instant results are the norm, it comes as...
According to Pagefair, the global authority on adblocking trends, at least 615 million devices...
Mobile phones are a steady staple of the modern Filipino’s life, and it’s no...
The internet is an integral part of our lives today. Staying connected has become...
In the growing and ever-evolving world of mobile marketing, SMS ads have remained a...
Updated on October 23, 2017 11:00am 2018 is almost here and you want...
If you haven’t already, now’s the chance to get started on listening to podcasts....
The massive surge in popularity of social media platforms in the past decade has...
We are in for an exciting year with lots of up and coming trends...
2016 has been an incredible and unpredictable year for digital marketing. Witnessing sudden trends...
Smartphone users have already considered social media as part of their daily necessity. They...
Updated: October 23, 2017 12:00AM Most of us have grown up loving different stories...
With the rise of mobile and e-commerce, the challenge facing retailers today is how...
Nasty Gal – the online fashion empire – surprised the world when it unexpectedly...
It’s already been a month since IMMAP’s highly anticipated Digital Congress themed The Power...
It has been 24 years since the first SMS was sent by Neil Papwoth...
Vending Machine’s Declining Popularity According to market research, consumers find vending machines outdated and...
One of the biggest challenges in mobile advertising these days is getting your audience...
Updated: October 23, 2017 11:30am Mobile Has Now Become Essential As you take...