AdSpark and Payless go big with tech-powered shopper engagement via the Payless Bigatin Promo
 

MANILA, PHILIPPINES — In a bold move that redefines how brands connect with Filipino shoppers, AdSpark teamed up with Payless to launch the Payless Bigatin Promo, a digital-first campaign that merges seamless tech with shopper rewards to create an elevated consumer experience.

“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO. 

RJ Sumilang, Director of Growth of AdSpark, said: “We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them.” 

“This partnership with AdSpark has truly elevated how we engage with our customers. The seamless execution of the Payless Bigatin Promo not only enhanced consumer participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” said Raymond Kalaw, Group Product Manager, Payless.

Incorporating a tiered rewards structure through SparkRewards, the promo ensured instant validation and reward disbursement that gave customers more opportunities to win major prizes based on their spending level.  

Prizes included exclusive tickets to the highly anticipated Grand BINIverse Concert with soundcheck access, as well as substantial cash rewards of Php100,000.  

With a minimum purchase requirement of just Php10, the promo was made accessible to a broad audience, ensuring inclusivity while maximizing reach.  

The campaign showcased the impact of AdSpark in unlocking new opportunities for engagement, customer retention, and business growth.

AdSpark, a portfolio company of Globe’s 917Ventures under Brave Connective Holdings Inc., is a leading adtech and data-powered agency revolutionizing advertising in the Philippines through digital innovations and technology.

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