These days, a lot of renowned brands have reward programs that incentivize customers to ultimately drive repurchases. Wherein customers are rewarded with discounts or samples simply for their past purchases from which creates a transactional relationship between brand and customer. Yes, this type of rewards program might be deemed practical for business; but what if we develop a more nurturing experience with our loyal customers?

A loyalty program with SparkRewards, on the other hand, enables brands to curate an experience that is designed to make top customers feel special and cared for. It’s relational and emotional. It rewards loyalty. 

Which in this case, for Bear Brand, they honed in on their most valuable customer — Filipino Mothers.

Bear Brand launched its Panalo Sa Tibay, Panalo sa Buhay: Raffle Promo to specifically reward the mothers that continually trust their products with various prizes from which thoughtfully included an Educational Grant. Though, the challenge for Bear Brand was to build a rewarding experience that would be both seamless to execute and convenient for Mothers to participate in.

Heeding Bear Brand’s call for a partner, we offered our SparkRewards services to smoothly disburse and provide more enticing rewards for the participants in their Panalo Sa Tibay, Panalo sa Buhay: Raffle Promo.

Through SparkRewards, we provided BearBrand a voucher disbursement solution and rewards from partner merchants that were seamlessly gifted to their participating consumers.

• Data Rewards seeded via SMS
• LazMall vouchers seeded via SMS
• Educational Grant seeded via GCash

This campaign resulted in over 1,900 total registrations for the promo, 1.5M of total redemptions, and a smooth delivery of Educational Grant, Data, and LazMall Vouchers worth PHP50M . 

Integrate SparkRewards into your brand’s loyalty program and we’ll make sure that we build a fruitful experience for you & your most cherished customers!